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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCaso HBS-520017-EEconomíaIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Desde 8,20 €
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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Cathay Pacific: Navigating Digital Disruption
Yulin Fang; Ning Su; Duan YangCaso IVEY-9B19E002-EDirección estratégica, Tecnologías de la informaciónIn 2017, Cathay Pacific Airways Limited (Cathay Pacific) began its largest transformation program in 20 years in response to business hardships the airline had been experiencing since 2016. The program used digital enablement and insight orientation to realign the company’s newly defined business focuses and to establish supporting pillars for further development. Information technology (IT) not only played a lead role in this corporate transform...Desde 8,20 €
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DJI: How to Design an Innovation Ecosystem
Jingjiang Liu; Shimei Jiang; Ning Su; Hui Cao; Meixuan Jin; Jin Chen; Zibiao Li; Shangcheng Xu; Xinran Qin; Jiayu ShiCaso IVEY-W35257-EDirección estratégica, Tecnologías de la informaciónIn February 2023, SZ Dà-Jiāng Innovations Science and Technology Co. Ltd. (DJI) was included in the list of the “Top 100 Global Innovators.” At the same time, the 200-metre DJI Sky Pixel—the world’s first asymmetrical suspension steel structure ultra-high-rise building—was achieving remarkable success in the 2023 China Architectural Awards. The building seemed to symbolize DJI’s meteoric rise. In 2023, DJI was a leading company in the global dron...Desde 8,20 €