Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Unused Coupons Still Pay Off
Venkatesan, Rajkumar; Farris, Paul W.Artículo HBS-F1205C-EMarketingConventional wisdom holds that manufacturers and retailers see little benefit from unused coupons, but new research shows that unredeemed coupons serve as advertisements to consumers. In an experiment with eight retailers, the authors analyzed campaigns involving more than 500,000 targeted coupons for items representing more than 300 brands, mailed out over a 16-month period. They found that consumers who received but did not redeem coupons still...Desde 8,20 €
-
What Happened at Citigroup (A)
Rose, Clayton; Sesia, AldoCaso HBS-310004-EIn 1998, the Travelers Group and Citicorp merged to create Citigroup Inc., considered the first true global "financial supermarket," and a business model to be envied, feared and emulated. By year-end 2006 the firm had a market capitalization of $274 billion, with $1.9 trillion in assets and $24.6 billion in earnings. But ten years after the merger it ended in tears. In July of 2009, the firm was effectively nationalized, with billions of dollars...Desde 8,20 €
-
Puerto Rico's COFINA Bonds: Hold or Fold
Sunderam, Adi; Viceira, Luis M.; Sesia, AldoCaso HBS-218023-EFinanzasDesde 8,20 €
-
Accounting for Virtual Goods at Zynga
Healy, Paul M.; Yu, Gwen; Sesia, AldoCaso HBS-115005-EContabilidad y controlDesde 8,20 €
-
California Closets: Organizing the Customer Experience, Teaching Note
Groysberg, Boris; Sesia, AldoNota del Instructor HBS-419064-ELiderazgo y Dirección de personasTeaching note for case 419004.Desde 0,00 €
-
Re:Build Manufacturing—Reimagining the Conglomerate
Laseter, Timothy M.; Sesia, AldoCaso DARDEN-OM-1757Servicios y operacionesIn October 2021, Miles Arnone, CEO of Re:Build Manufacturing (Re:Build), was thinking about Re:Build’s next acquisition. Arnone contemplated the pros and cons of each of three candidate companies as he prepared for a discussion with his colleagues. His asDesde 8,20 €
-
Re:Build Manufacturing—Reimagining the Conglomerate
Laseter, Timothy M.; Sesia, AldoCaso DARDEN-OM-1757-EServicios y operacionesIn October 2021, Miles Arnone, CEO of Re:Build Manufacturing (Re:Build), was thinking about Re:Build’s next acquisition. Arnone contemplated the pros and cons of each of three candidate companies and anticipated discussing with his colleagues the resultsDesde 8,20 €
-
Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar; Lopes, Henrique; Yemen, GerryCaso DARDEN-M-1025-EMarketingOne month before businesses across the United States closed due to COVID-19 lockdowns, Wahoo Fitness (Wahoo) launched the Elemnt Rival GPS smartwatch, which catered specifically to triathletes. The team at Wahoo was excited about the potential of this newDesde 8,20 €
-
Buffett's Bid for Media General's Newspapers
Esty, Benjamin C.; Sesia, AldoCaso HBS-213142-EFinanzasOn May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors aDesde 8,20 €
-
SVEDKA Vodka (A)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCaso DARDEN-M-0774-EMarketingSuitable for both MBA- and undergraduate-level courses such as “Integrated Marketing Communications,” this case series traces a product from idea to established, successful brand. In this A case, a spirits industry executive perceives a gap between the under-$10 and the $25-and-up vodkas. Could a midpriced vodka capture some volume from each of those markets? Decisions on pricing, target, distribution, branding, and promotion are considered.Desde 8,20 €