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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Merck: Managing Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-109084-EDesde 5,74 €
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Merck: La administración de Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-111S06Conocimiento y comunicaciónDesde 5,74 €
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Cancer Treatment Centers of America (B)
Herzlinger, Regina E.; Kindred, NatalieCaso HBS-314003-EThis case, a follow-up to Cancer Treatment Centers of America (A), HBS No. 313-012, begins with the debate over New Hampshire's certificate-of-need (CON) law, which restricts hospital expansion. This debate ignited significant public criticism of Cancer Treatment Centers of America (CTCA), a for-profit chain of five cancer-focused hospitals that had previously won a CON exception in Georgia, over its for-profit status and low acceptance of govern...Desde 5,74 €
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Dominion Resources: Cove Point
Eades, Kenneth M.; Maiden, Stephen E.Caso DARDEN-F-1740-EFinanzasThe treasurer for Dominion Resources Inc. (Dominion), a major U.S. diversified producer and distributor of energy, was heading to meet with the company’s investment bankers to discuss the impact of a large project upon Dominion’s financing strategy for the next five years. The Cove Point liquefied natural gas (LNG) project would require $3.6 billion to build and represented one of the largest single capital investments in the company’s 100-plus y...Desde 8,20 €
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Evaluating Financial and Operational Performance in the Airline Industry
Weiss, Elliott N.; Maiden, Stephen E.Caso DARDEN-OM-1535-EServicios y operacionesFrom its earliest beginnings in the years following World War II, the commercial airline industry has grown into an essential component supporting economic growth, trade, investment, and tourism throughout the world. This case includes short profiles for four airlines—United, Southwest, Spirit, and Japan Airlines—including descriptions of each company’s operations strategy, history, and financial situation. A series of exhibits provides income st...Desde 8,20 €
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Backcountry.com and Leveraging Data Analytics
Thomas, Doug; Maiden, Stephen E.; Andrews, WilliamCaso DARDEN-OM-1771-EServicios y operacionesThis field-based case follows Chris Purkey, the senior vice president of sales and customer service at Backcountry.com, in his journey to use data analytics to improve customer engagement in the outdoor products retailer. Sales staff at Backcountry.com are affectionately known as Gearheads, a nod to their knowledge about the outdoor gear the company sold. For Purkey, the customer relationship is everything. Connecting with its passionate outdoor ...Desde 8,20 €
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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Nota del Instructor DARDEN-QA-0915TN-EAnálisis de decisionesTeaching Note of Product QA-0915Desde 0,00 €
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Nota del Instructor DARDEN-GEM-0189TN-EEconomíaTeaching note for the product GEM-0189Desde 0,00 €
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Blue Apron: Has the Supply Chain Disrupter Been Disrupted?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1769-EServicios y operacionesThis public-sourced case set in early 2022 explores the meal-kit-delivery service Blue Apron, a pioneer in the rapidly growing market of alternatives to shopping for food, meal planning, and cooking. Founded in 2012 by three entrepreneurs, Blue Apron sought to give people an easier way to get meals on the table without resorting to takeout or delivery: a box filled with exactly the right amount of ingredients for making creative and interesting r...Desde 8,20 €