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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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Integrated Reporting at Aegon
Eccles, Robert G.; Serafeim, George; Ribot, Sydney; Krzus, Michael P.Caso HBS-315011-EIn 2011, Aegon adopted integrated reporting - a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial data. By 2013, Aegon had reduced the page count of its annual corporate reporting documents, helped stakeholders gain a more thoroughgoing understanding of its strategy, and begun...Desde 8,20 €
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CalSTRS and Relational Challenge Occidental's Governance C
Serafeim, George; Eccles, Robert G.; Farrell, Sarah E.Caso HBS-113098-EContabilidad y controlSupplement for case 113090Desde 8,20 €
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CalSTRS and Relational Challenge Occidental's Governance A
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Caso HBS-113090-EContabilidad y controlDesde 8,20 €
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CalSTRS and Relational Challenge Occidental's Governance B
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Caso HBS-113097-EContabilidad y controlSupplement for case 113090Desde 8,20 €
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Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency
Whitler, Kimberly A.; Wilder, F. D.Nota técnica DARDEN-M-1035-EMarketingThis technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improving the digital capability of the firm.” He decides to develop an assessment tool that would enable P&G’s brand leaders to assess “digital ability” and then work with their bosses to create learning plans to address ability gaps.Desde 8,20 €
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A Note on Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Caso HBS-412050-EEconomíaThis note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues.Desde 8,20 €
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Intel: Exploring Market Opportunities in Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Caso HBS-412100-ESeeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines detail...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €