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eBay, Inc. (Spanish Version)
Bradley, Stephen P.; Porter, KelleyCaso HBS-706S26Dirección estratégicaeBay era más grande y más popular comunidad de intercambio de persona a persona del mundo en Internet. A principios de 1999, la empresa estaba haciendo muy bien y parecía haber resuelto muchos de sus problemas iniciales. Sin embargo, el 30 de marzo de 1999, Amazon.com anunció que estaba entrando en la arena de subastas en línea. Esta poderosa empresa podría llegar a ser más fuerte competidor de eBay hasta la fecha.Desde 8,20 €
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Comcast Corporation (A)
Gupta, Sunil; McGee, Henry W.; Oberholzer-Gee, Felix; Rodriguez, MargaretCaso HBS-715457-EDirección estratégicaIn March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's ...Desde 8,20 €
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708488-ETecnologías de la informaciónSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Desde 8,20 €
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News in the Digital World: Who Pays
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710456-EDirección estratégicaModels to monetizing news in the digital landscape which is real-time, searchable, sharable, multi-sourced, anytime, any screen were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news aggregators riding on the backs of the new content generators? Or were they providing a new stream of audience directly to new sites which needed to create innovative models to monetize t...Desde 8,20 €
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NBCUniversal Telemundo: Transforming Latino Television
McGee, Henry W.; Knoop, Carin-Isabel; Snively, ChristineCaso HBS-318018-EIn August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years, Telemundo had prioritized high production value original programming and made significant gains on its Spanish-language rival Univision as well as the four biggest U.S. broadcasters. By 201...Desde 8,20 €
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The Risk Management Foundation of the Harvard Medical Institutions, Inc.
Bohmer, Richard; Bradley, Stephen P.; Kindred, NatalieCaso HBS-610014-EServicios y operacionesThrough its uniquely proactive approach to medical malpractice risk management, the Risk Management Foundation has decreased claims-and premiums-for the Harvard hospitals it insures. The RMF is the captive medico-legal insurer of the Harvard medical institutions and affiliated physicians. Over the last two decades, through a combination of active legal defense and medical error prevention, The RMF has successfully controlled the medico-legal cost...Desde 8,20 €