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Comcast Corporation (A)
Gupta, Sunil; McGee, Henry W.; Oberholzer-Gee, Felix; Rodriguez, MargaretCaso HBS-715457-EDirección estratégicaIn March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's ...Desde 8,20 €
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Five Rules for Retailing in a Recession
Favaro, Ken; Romberger, Tim; Meer, DavidArtículo HBS-R0904E-EDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In tough times, many retailers focus on their most loyal customers. That seems sensible enough. But, paradoxically, your most loyal customers are not your best source of revenue growth in a recession. You're already collecting most of the money they're spending. If...Desde 8,20 €
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NBCUniversal Telemundo: Transforming Latino Television
McGee, Henry W.; Knoop, Carin-Isabel; Snively, ChristineCaso HBS-318018-EIn August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years, Telemundo had prioritized high production value original programming and made significant gains on its Spanish-language rival Univision as well as the four biggest U.S. broadcasters. By 201...Desde 8,20 €
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Cinco reglas para las ventas minoristas en una recesión
Favaro, Ken; Romberger, Tim; Meer, DavidArtículo HBS-R0904EDirección estratégicaEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. En tiempos difíciles, muchos minoristas se centran en la mayoría de sus clientes fieles. Eso parece bastante sensato. Pero, paradójicamente, sus clientes más fieles no son la mejor fuente de crecimiento de los ingresos en una re...Desde 8,20 €