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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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ABICI
Khaire, Mukti; Corsi, Elena; Farri, ElisaCaso HBS-811085-EMarketingThe co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong reputation for producing high-quality city bicycles, appreciated for their retro-look and style. Its country of origin had probably helped them exporting their products as their bicycl...Desde 8,20 €
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Orsted Goes Global
Bower, Joseph L.; Corsi, ElenaCaso HBS-918404-EDirección estratégicaThe European leader in offshore wind, the Danish Orsted is building a global position and entering markets where offshore wind is nascent.Desde 8,20 €
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCaso HBS-819082-EIniciativa emprendedoraDesde 5,74 €
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The Venice Biennale
Deshpande, Rohit; Corsi, ElenaCaso HBS-523097-EMarketingLa Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts.Desde 8,20 €
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Managing the European Refugee Crisis
Trumbull, Gunnar; Corsi, Elena; Beyersdorfer, DanielaCaso HBS-716076-EEconomíaIn 2016, Europe struggles to cope with one of the largest refugee flows it has ever witnessed.Desde 8,20 €
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The National Hockey League, Teaching Note
Higgins, Robert F.; Masko, JohnNota del Instructor HBS-819102-EDirección estratégicaTeaching note for 819036.Desde 0,00 €
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The Eleganzia Group
Ofek, Elie; Corsi, Elena; Sajnani, Bharat; Casian-Botez, Sorina; Tronci, FrancescoCaso HBS-511115-EMarketingEleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known property. His management team is further divided on whether the pricing model at the resort should change to being all-inclusive (as opposed to one where guests are charged for each additio...Desde 8,20 €