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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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ABICI
Khaire, Mukti; Corsi, Elena; Farri, ElisaCaso HBS-811085-EMarketingThe co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong reputation for producing high-quality city bicycles, appreciated for their retro-look and style. Its country of origin had probably helped them exporting their products as their bicycl...Desde 8,20 €
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Orsted Goes Global
Bower, Joseph L.; Corsi, ElenaCaso HBS-918404-EDirección estratégicaThe European leader in offshore wind, the Danish Orsted is building a global position and entering markets where offshore wind is nascent.Desde 8,20 €
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The Venice Biennale
Deshpande, Rohit; Corsi, ElenaCaso HBS-523097-EMarketingLa Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts.Desde 8,20 €
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ClickDishes: Serving New Cities - Teaching Note
William Wei; Lei Jin; Etayankara MuralidharanNota del Instructor IVEY-8B18A018-EMarketingTeaching note for product 9B18A018.Desde 0,00 €
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Managing the European Refugee Crisis
Trumbull, Gunnar; Corsi, Elena; Beyersdorfer, DanielaCaso HBS-716076-EEconomíaIn 2016, Europe struggles to cope with one of the largest refugee flows it has ever witnessed.Desde 8,20 €
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Leading Culture Change at SEB
Edmondson, Amy C.; Corsi, ElenaCaso HBS-621074-ELiderazgo y Dirección de personasThe Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on strategic challenges and improved decision making processes. Chief Risk Officer Magnus Agustsson believed that the rest of SEB should go through a similar program. But it was not clear h...Desde 8,20 €