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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Econet Wireless Zimbabwe - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-2-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-62-E, E-63-E and E-66-E (Econet Wireless Zimbabwe A, B, C).Desde 0,00 €
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Mittal Steel: The Making of the World's Largest Steel Company (A) and (B) - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-6-EIniciativa emprendedoraThis teaching note was made as an aid in class for cases E-82-E and E-83-E.Desde 0,00 €
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Alacrity Housing Chennai - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-3-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-69-E and E-70-E, Alacrity Housing Chennai (A) and (B).Desde 0,00 €
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Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-4-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Desde 0,00 €
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Infosys Technologies: Powered by Intellect, Driven by Values - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-5-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraThis teaching note was made as an aid in class for case E-81-E: Infosys Technologies: Powered by Intellect, Driven by Values.Desde 0,00 €
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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaNota del Instructor DPOT-7-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Desde 0,00 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCaso E-105Iniciativa emprendedoraCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Desde 8,20 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €