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Designing a Compliance Program at AB InBev
Soltes, EugeneCaso HBS-118071-EConocimiento y comunicaciónCompliance programs help companies align the interests and behavior of employees with external expectations and regulation. The case discusses how ABInBev, a major brewer, developed its compliance program.Desde 8,20 €
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A Letter from Prison
Soltes, EugeneCaso HBS-110045-EContabilidad y controlStephen Richards, the former global head of sales at Computer Associates, Inc. (CA), is serving a seven year prison sentence for financial fraud. In the case, Richards responds to a number of questions about managerial responsibility and the manipulationDesde 8,20 €
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldNota del Instructor IVEY-W26693-EDirección estratégica, MarketingTeaching note for product W26692.Desde 0,00 €
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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment'
Sheri LambertCaso IVEY-W30426-EDirección estratégica, MarketingIn May 2022, an interactive brand activation for Insomnia Cookies (Cookies), called CookieLab, celebrated its one-year anniversary. Insomnia enjoyed strong brand-name recognition for its late-night snack of freshly baked cookies and offered a strong unique selling point (USP), especially among college students. But there were still many questions about the company’s next steps, including whether a growth strategy through CookieLab was the most su...Desde 8,20 €
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCaso IVEY-W34093-EAnálisis de decisiones, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Desde 8,20 €
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Monocle
Soltes, Eugene; Hess, SaraCaso HBS-113024-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brule to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Mon...Desde 8,20 €
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Aman Resorts (B)
Soltes, Eugene; Sesia, AldoCaso HBS-111015-EContabilidad y controlAman Resorts (B) describes how employees are rewarded and compensated which is used to supplement Aman Resorts (A).Desde 5,74 €
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Rajat Gupta, Teaching Note
Healy, Paul M.; Soltes, EugeneNota del Instructor HBS-117068-ETeaching Note for HBS Case No.117-004, "Rajat Gupta"Desde 0,00 €
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Monocle, Teaching Note
Soltes, Eugene; Hess, SaraNota del Instructor HBS-113064-EDirección estratégicaTeaching Note for 113024Desde 0,00 €
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Mara Group
Soltes, Eugene; Hess, SaraCaso HBS-114060-EDirección estratégicaMara Group is a rapidly growing Pan-African conglomerate run by its entrepreneurial CEO Ashish Thakkar. The case explores Thakkar's decision on which African markets to expand operations into.Desde 8,20 €