Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineNota del Instructor DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Desde 0,00 €
-
Pitching J.Crew Maternity Apparel to Mickey Drexler - Teaching Note
Farris, Paul W.; Raggio, Randle D.Nota del Instructor DARDEN-M-0854TN-EMarketingTeaching note for product M-0854Desde 0,00 €
-
Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €
-
Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, LindsayCaso DARDEN-M-0854-EMarketingBy mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to C...Desde 8,20 €
-
Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCaso DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Desde 8,20 €
-
Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A.; Raggio, Randle D.Caso DARDEN-M-0942-EMarketingAshton Thyme, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme carries for a lower price online. The customer offered Ashton Thyme the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to ...Desde 8,20 €
-
Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy B
Healy, Paul M.; Rose, Clayton; Rossano, PenelopeCaso HBS-113093-EContabilidad y controlSupplement for case 110047Desde 8,20 €
-
San Francisco, 2015 #tech #inequality
Rose, Clayton; Ciechanover, Allison M.; Modi, KunalCaso HBS-315076-EIn December 2013 a group of angry protesters blocked one of the commuter bus provided by the large Silicon Valley firms (known as "Google buses") which was stopped in San Francisco on its way to the company's headquarters 40 miles south. The protests were a tangible manifestation of the sharp increase in tensions between citizens upset with changes they saw in San Francisco and the "techies" and technology companies they held responsible for the ...Desde 8,20 €
-
Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy (A)
Healy, Paul M.; Rose, Clayton; Sesia, AldoCaso HBS-110047-EAubrey McClendon, founder and CEO of Chesapeake Energy, was, according to Fortune Magazine, the highest paid U.S. CEO in 2008 receiving over $100 million in total compensation. McClendon received this compensation despite a significant drop in the company's stock price and financial performance during the year. The (A) case addresses the specifics of the compensation and the rationale for the compensation from the perspective of Chesapeake's boar...Desde 8,20 €