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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Desde 8,20 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Desde 5,74 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Desde 5,74 €
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCaso DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Desde 8,20 €
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCaso DARDEN-ENT-0102-EIniciativa emprendedoraJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Desde 8,20 €
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Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy B
Healy, Paul M.; Rose, Clayton; Rossano, PenelopeCaso HBS-113093-EContabilidad y controlSupplement for case 110047Desde 8,20 €
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San Francisco, 2015 #tech #inequality
Rose, Clayton; Ciechanover, Allison M.; Modi, KunalCaso HBS-315076-EIn December 2013 a group of angry protesters blocked one of the commuter bus provided by the large Silicon Valley firms (known as "Google buses") which was stopped in San Francisco on its way to the company's headquarters 40 miles south. The protests were a tangible manifestation of the sharp increase in tensions between citizens upset with changes they saw in San Francisco and the "techies" and technology companies they held responsible for the ...Desde 8,20 €
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Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy (A)
Healy, Paul M.; Rose, Clayton; Sesia, AldoCaso HBS-110047-EAubrey McClendon, founder and CEO of Chesapeake Energy, was, according to Fortune Magazine, the highest paid U.S. CEO in 2008 receiving over $100 million in total compensation. McClendon received this compensation despite a significant drop in the company's stock price and financial performance during the year. The (A) case addresses the specifics of the compensation and the rationale for the compensation from the perspective of Chesapeake's boar...Desde 8,20 €