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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Nota técnica DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Desde 8,20 €
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Exit Strategy (B)
Rose, Clayton; Lelchuk, JustineCaso HBS-311076-ECase Supplement for 311075.Desde 5,74 €
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Exit Strategy (C)
Rose, Clayton; Lelchuk, JustineCaso HBS-311077-ESupplements the (B) case.Desde 5,74 €
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How Much (B)
Rose, ClaytonCaso HBS-313005-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (C)
Rose, ClaytonCaso HBS-313006-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (A)
Rose, ClaytonCaso HBS-313004-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 8,20 €
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Shut It Down
Rose, ClaytonCaso HBS-313001-EMeredith, the head of a major division of a financial firm, must confront an unexpected response and challenge from a senior colleague when she proposes shutting down an underperforming unit.Desde 8,20 €
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Exit Strategy (A)
Rose, Clayton; Lelchuk, JustineCaso HBS-311075-EJeff Brown wondered whether now was the right time to call his boss, and friend, Bernard Tubiana. Brown was a rising star at Deloitte Consulting and three weeks into an important project for Aflac. He was about to receive an offer from Aflac's major competitor, Colonial Life, to become its Chief Marketing Officer.Desde 8,20 €
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €