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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Exit Strategy (B)
Rose, Clayton; Lelchuk, JustineCaso HBS-311076-ECase Supplement for 311075.Desde 5,74 €
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Exit Strategy (C)
Rose, Clayton; Lelchuk, JustineCaso HBS-311077-ESupplements the (B) case.Desde 5,74 €
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How Much (B)
Rose, ClaytonCaso HBS-313005-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (C)
Rose, ClaytonCaso HBS-313006-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (A)
Rose, ClaytonCaso HBS-313004-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 8,20 €
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Shut It Down
Rose, ClaytonCaso HBS-313001-EMeredith, the head of a major division of a financial firm, must confront an unexpected response and challenge from a senior colleague when she proposes shutting down an underperforming unit.Desde 8,20 €