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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Exit Strategy (B)
Rose, Clayton; Lelchuk, JustineCaso HBS-311076-ECase Supplement for 311075.Desde 5,74 €
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Exit Strategy (C)
Rose, Clayton; Lelchuk, JustineCaso HBS-311077-ESupplements the (B) case.Desde 5,74 €
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How Much (B)
Rose, ClaytonCaso HBS-313005-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (C)
Rose, ClaytonCaso HBS-313006-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (A)
Rose, ClaytonCaso HBS-313004-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 8,20 €
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Shut It Down
Rose, ClaytonCaso HBS-313001-EMeredith, the head of a major division of a financial firm, must confront an unexpected response and challenge from a senior colleague when she proposes shutting down an underperforming unit.Desde 8,20 €
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Exit Strategy (A)
Rose, Clayton; Lelchuk, JustineCaso HBS-311075-EJeff Brown wondered whether now was the right time to call his boss, and friend, Bernard Tubiana. Brown was a rising star at Deloitte Consulting and three weeks into an important project for Aflac. He was about to receive an offer from Aflac's major competitor, Colonial Life, to become its Chief Marketing Officer.Desde 8,20 €
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €