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Finalizing a Deal between Riva Corporation and Charlton Corporation: Charlton's Internal Deliberation (E) - Charlton Independent Director 3
Zelleke, Andy; Mayo, Anthony J.Caso HBS-316019-EDesde 5,74 €
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Riva's Internal Deliberation (E) - Riva's Chief Strategy Officer
Zelleke, Andy; Mayo, Anthony J.Caso HBS-316024-EDesde 5,74 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Nanosolar, Inc., Teaching Note
Steenburgh, ThomasNota del Instructor HBS-510111-EMarketingTeaching Note for 510037.Desde 0,00 €
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Serious Materials
Steenburgh, Thomas; Kind, LizCaso HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Desde 8,20 €
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C.W. Post, Teaching Note
Mayo, Anthony J.Nota del Instructor HBS-408068-ELiderazgo y Dirección de personasTeaching Note to (408-063). An abstract is not available for this product.Desde 0,00 €
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Sell Yourself!, Teaching Note
Steenburgh, Thomas; Norton, Michael I.Nota del Instructor HBS-507069-EMarketingTeaching note to (507-045). An abstract is not available for this product.Desde 0,00 €
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Kazuo Inamori, a Japanese Entrepreneur
Mayo, Anthony J.; Egawa, Masako; Yamazaki, MayukaCaso HBS-408039-EIniciativa emprendedoraThe case provides insight into a business leader whose cognizance of contextual forces (social, economic, and political) allowed him to drive significant change in an industry and Japanese society in the second half of the twentieth century.Desde 8,20 €