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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Desde 8,20 €
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Sell Yourself! (Spanish Version)
Steenburgh, Thomas; Norton, Michael I.Caso HBS-517S21MarketingAyuda a los estudiantes a desarrollar un argumento de venta eficaz para su mayor activo - a sí mismos. Además, amplía su comprensión de cómo los vendedores venden productos y servicios. Antes de la clase, se les pide a los estudiantes para entrevistar a un posible empleador y para desarrollar un argumento de venta preliminar. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a refinar el argumento de venta y comprender...Desde 8,20 €
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The Challenges of International Entrepreneurship at Expatica.com
Christopher Williams; Judith vanHerwaardenCaso IVEY-9B11M085-EDirección estratégica, Iniciativa emprendedoraIn April 2011, the management team at Expatica Communications B.V. was reviewing the progress of the company and the opportunities for future growth. The management team had to take stock: the external environment was rapidly changing, and threats from competitors were on the rise. Expatica had been founded 11 years earlier to provide English-language information and news to the expatriate community in Europe, delivering its services primarily ov...Desde 8,20 €
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UnME Jeans: Creando marca en la WEB 2.0
Steenburgh, Thomas; Avery, JillCaso HBS-511S09MarketingEste caso se introduce Web 2.0 de redes sociales en mundos virtuales, sitios de redes sociales y sitios para compartir vídeos, y anima a los estudiantes emergentes para explorar las oportunidades y riesgos que presentan para las marcas. El caso permite a los estudiantes a lidiar con las decisiones estratégicas y tácticas que acompañan a la estrategia de comunicaciones de marketing y combinar información sobre el comportamiento del consumidor con ...Desde 8,20 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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Time Out: A New Global Strategy to Bring Back Profit
Christopher Williams; Umair ShafiqueCaso IVEY-9B17M063-EDirección estratégica, Iniciativa emprendedoraIn June 2016, the chief executive officer (CEO) of the United Kingdom-based Time Out Group PLC (Time Out), had just taken the company through an initial public offering, raising much-needed capital for investment and growth. Time Out, which provided consumers with information, tickets, and access to theatre, concerts, and events, as well as food, drink, and cultural experiences in its Time Out Market, had reported significant losses in 2014 and 2...Desde 8,20 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Nanosolar, Inc., Teaching Note
Steenburgh, ThomasNota del Instructor HBS-510111-EMarketingTeaching Note for 510037.Desde 0,00 €
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Serious Materials
Steenburgh, Thomas; Kind, LizCaso HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Desde 8,20 €