Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Coming Up Short on Nonfinancial Performance Measurement (Spanish version)
Ittner, Christopher D.; Larcker, David F.Artículo HBS-R0311FDirección estratégicaThey set the wrong performance targets because they focus too much on short-term financial results, and they use metrics that lack strong statistical validity and reliability. As a result, the companies can't demonstrate that improvements in nonfinancial measures actually affect their financial results. The authors lay out a series of steps that allow companies to realize the genuine promise of nonfinancial performance measures. First, develop a...Desde 8,20 €
-
Neck & Neck: Leveraging the Club Neck Information, Teaching Note
Martinez-Jerez, F. Asis; Bol, Jasmijn; Ittner, Christopher D.Nota del Instructor HBS-111112-EContabilidad y controlTeaching Note for 111112.Desde 0,00 €
-
HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasNota del Instructor HBS-116051-EContabilidad y controlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Desde 0,00 €
-
Atento: Managing the Employee Lifecycle in Brazil, Teaching Note
Martinez-Jerez, F. Asis; Casas-Arce, Pablo; Ittner, Christopher D.Nota del Instructor HBS-114013-ELiderazgo y Dirección de personasTeaching Note for 114013.Desde 0,00 €
-
HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCaso HBS-110052-EContabilidad y controlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Desde 8,20 €
-
Atento: Managing the Employee Lifecycle in Brazil
Martinez-Jerez, F. Asis; Casas-Arce, Pablo; Ittner, Christopher D.; Petersel, JoshuaCaso HBS-114012-ELiderazgo y Dirección de personasDesde 8,20 €
-
Neck & Neck: Leveraging the Club Neck Information
Martinez-Jerez, F. Asis; Miller, Katherine; Ittner, Christopher D.; Bol, JasmijnCaso HBS-109070-EContabilidad y controlCommercial Director Prado wonders how to leverage the loyalty card information to prepare the Fall 2008 budget. The case discusses the value of subjective and objective information for profit planning purposes. Spanish children's apparel retailer Neck & Neck uses loyalty card information for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit planning...Desde 8,20 €