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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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Inappropriate Attachments: How to Avoid Letting Personal Attachments Lead Decision Making Astray
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewCapítulo de Libro HBS-3612BC-EPersonal attachments surround us and can have a major role in any decision, sometimes to our extreme detriment. Attachments are very important to consider. They bring meaning and joy to our lives--they include attachments to our friends and families, to communities, to places, and even to objects that have taken on significance for us. It would be virtually impossible not to be affected by these attachments as we make decisions, but, under certai...Desde 8,20 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €
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Why Good Leaders Make Bad Decisions
Campbell, Andrew; Whitehead, Jo; Finkelstein, SydneyArtículo HBS-R0902D-ELiderazgo y Dirección de personasDecision making lies at the heart of our personal and professional lives. Yet the daunting reality is that enormously important decisions made by intelligent, responsible people with the best information and intentions are nevertheless hopelessly flawed at times. In part, that's due to the way our brains work. Modern neuroscience teaches us that two hardwired processes in the brain - pattern recognition and emotional tagging - are critical to d...Desde 8,20 €