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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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Mobileye: The Future of Driverless Cars, Teaching Note
Yoffie, David B.Nota del Instructor HBS-715447-EDirección estratégicaTeaching note for case 715421.Desde 0,00 €
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Coffee Wars in India, Teaching Note
Yoffie, David B.Nota del Instructor HBS-715469-EDirección estratégicaTeaching note for 715452, 715444, 715453 and 715445.Desde 0,00 €
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Coffee Wars in India: Caf Coffee Day Takes on the Global Brands, Teaching Note
Yoffie, David B.Nota del Instructor HBS-714449-EDirección estratégicaTeaching Note for 714409.Desde 0,00 €
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iPod vs. Cell Phone: A Mobile Music Revolution, Teaching Note
Yoffie, David B.Nota del Instructor HBS-707548-EDirección estratégicaTeaching note to 707419.Desde 0,00 €
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Apple's Future: Apple Watch, Apple TV, and/or Apple Car, Teaching Note
Yoffie, David B.Nota del Instructor HBS-716473-EDirección estratégicaThis is a teaching note for Apple's Future, case no. 716401.Desde 0,00 €
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Elon Musk's Big Bets Update, 2019
Yoffie, David B.; Fisher, DanielCaso HBS-719512-EDirección estratégicaThis short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019.Desde 8,20 €
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La balanza de pagos: contabilidad y presentación
Yoffie, David B.; Austin, Jane K.Caso HBS-311S03EconomíaProporciona una visión general de la balanza de pagos de contabilidad y presentación analítica de la balanza de pagos. Incluye las operaciones de ejemplo para ilustrar la aplicación de los principios básicos de contabilidad y definiciones de los saldos estándar.Desde 8,20 €