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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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Robb Fitzgerald at Comvia Networks - Teaching Note
Bruner, Robert F.; Yemen, GerryNota del Instructor DARDEN-OB-0996TN-ELiderazgo y Dirección de personasTeaching note for product OB-0996Desde 0,00 €
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The Panic of 1791: Hamilton's Reports and the Rise of Faction (A) and (B) - Teaching Note
Bruner, Robert F.; Miller, ScottNota del Instructor DARDEN-F-1783TN-EFinanzasTeaching Note of Product F-1783 and F-1784Desde 0,00 €
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The Panic of 1857, the New York Clearing House, and the Concept of Insolvency (A) and (B)-Teaching Note
Bruner, Robert F.Nota del Instructor DARDEN-F-1792TN-EFinanzasTeaching Note of Products F-1792 and F-1793Desde 0,00 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Victoria Chemicals PLC (A): The Merseyside Project
Bruner, Robert F.Caso DARDEN-F-1543-EFinanzasThis case series considers the capital-investment decisions to be made by executives of a large chemicals firm in January 2008. The A case presents a go/no-go project evaluation regarding improvements to a polypropylene production plant. The B case (UVA-F-1544) reviews the same project but from one level higher, where the executives face an either/or investment decision between two mutually exclusive projects.Desde 8,20 €
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Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €
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Britannia Chemicals PLC (A): The Merseyside Project
Bruner, Robert F.; Schill, Michael J.Caso DARDEN-F-1906FinanzasBritannia Chemicals was under pressure from investors to improve its financial performance because of the accumulation of the firm’s common shares by a well-known corporate raider. Earnings had fallen to 180 pence per share at the end of 2017 from around 250 pence per share at the end of 2016. The manager of Merseyside Works, a production plant owned by Britannia Chemicals, thus believed the time was ripe to obtain funding from corporate headquar...Desde 8,20 €