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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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James Madison and "The Business of May Next" (A)
Cross, Tom; Newell, Terry; Rice, PeterCaso DARDEN-OB-0968-ELiderazgo y Dirección de personasOn April 8, 1787, James Madison wrote to Governor Edmund Randolph of Virginia: “My Dear Friend, I am glad to find that you are turning your thoughts towards the business of May next.” Madison was referring to the Federal Convention scheduled to begin the next month in Philadelphia to revise the Articles of Confederation. Madison’s project was for an entirely new form of government—although the upcoming gathering had made clear its aim of merely i...Desde 8,20 €
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VIRGINIA-Class Submarine: Two for Four in 2012 (B)
Cross, Tom; Pottinger, JeffCaso DARDEN-OM-1385-EServicios y operacionesThe VIRGINIA-class submarine was one of the largest naval-acquisition projects in history, involving the construction of 30 submarines at an acquisition cost of $93 billion. By FY05, the VIRGINIA-class program was in its 10th year. Construction had begun on seven submarines. Unit costs were running 41% over the base-line budget, and production goals were not being met. Ship construction budget limits necessitated a 20% unit-cost reduction, an unp...Desde 5,74 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Role Plays-MiniCase Simulations-Interpersonal Relations
Cross, TomCaso DARDEN-OB-0917-ELiderazgo y Dirección de personasIn this case, there are six short scenarios depicting a leader who needs to function in the role of mentor or coach to a junior employee. Students are assigned scenarios and engage in role play with a class mate. Each two-member team is assigned one mini-simulation with one member of the team simulating the employee and the other simulating the manager.Desde 8,20 €
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Financial Impact of Nuclear Power Plants: PSEG and Hope Creek
Allen, Brandt R.; Simko, Paul J.; Cross, TomCaso DARDEN-C-2233-EContabilidad y controlThis case is about the financial impact of negative publicity and a company's reaction. A Public Service Enterprise Group had ownership interest in five nuclear power plants, three of which were located in Lower Alloways Creek, New Jersey. These three plants had been cited for concerns about a safety conscious work environment by a fired employee and the Nuclear Regulatory Commission. One U.S. senator and two congressmen had written a letter to N...Desde 8,20 €
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Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €