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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCaso HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Desde 8,20 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
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OCP Group
Fabbe, Kristin E.; Reinhardt, Forest L.; Kindred, Natalie; Thapar, AlpanaCaso HBS-718002-EEconomíaThis case explores the strategy of OCP Group, the 95%-state-owned Moroccan firm charged with managing the North African country's vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and Morocco had about 75% of known worldwide reserves. In 2017, under the leadership of Dr. Mostafa Terrab, OCP was halfway through a $20 billion industrial transformation program aimed at...Desde 8,20 €
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The Climate Corporation
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCaso HBS-516060-EDirección estratégicaClimate Corporation is a San Francisco-based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those acres were "free" acres. To build a viable business, Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, pro...Desde 8,20 €
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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCaso HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Desde 8,20 €
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2016 Update: Argentina Turns the Page
Bell, David E.; Reinhardt, Forest L.; Kindred, NatalieCaso HBS-716077-EEconomíaThis brief case is a supplement to "Cresud and Argentina" (515-043) and "Note on Agriculture in Argentina" (515-069). Set in early 2016, it describes developments in Argentina under newly elected President Mauricio Macri, including the country's return to international credit markets, major economic and agricultural policy reforms, and the potential improvements and obstacles Argentina faces under this new administration. The case also describes ...Desde 8,20 €
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Blue Sky: Investing in Water
Reinhardt, Forest L.; Lau, DawnCaso HBS-717017-EEconomíaDesde 8,20 €
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Rice in Japan
Reinhardt, Forest L.; Trumbull, Gunnar; Jinjo, Naoko; Yamazaki, MayukaCaso HBS-717032-EEconomíaDesde 8,20 €
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCaso HBS-716038-EEconomíaThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Desde 8,20 €
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Yara International
Reinhardt, Forest L.; Weber, JamesCaso HBS-714002-EEconomíaThis case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes questions of business strategy within this politically charged economic environment.Desde 8,20 €