Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
-
Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
-
Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
-
FlyZone (TN)
Parmar, Bidhan L.; Behfar, Kristin J.Nota del Instructor DARDEN-OB-1263TN-EServicios y operacionesTeaching note for product OB-1263Desde 0,00 €
-
Sold-to the Highest Bidder in Japan: Operational Challenges and Culture - Teaching Note
Behfar, Kristin J.; Yemen, GerryNota del Instructor DARDEN-OB-1064TN-ELiderazgo y Dirección de personasTeaching note for product OB-1064Desde 0,00 €
-
Why Is the Universe Against Me? (A) and (B) -Teaching Note
Behfar, Kristin J.; Yemen, Gerry; Bodily, Jolene H.Nota del Instructor DARDEN-OB-1069TN-ELiderazgo y Dirección de personasTeaching note for products OB-1069 and OB-1073Desde 0,00 €
-
Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
-
Why Is the Universe Against Me? (A) and (B) (Abridged)
Bodily, Jolene H.; Behfar, Kristin J.; Maiden, Stephen E.Caso DARDEN-OB-1081-ELiderazgo y Dirección de personasHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Desde 5,74 €
-
Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €