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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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General de Conservas, S.A. (A)
Andreu i Civit, Rafael; Tàpies, Josep; Uranga J.Caso F-369FinanzasEl caso aporta los datos necesarios para poder llevar a cabo la planificación de la tesorería de una compañía con el horizonte de un año, bajo la perspectiva de poder plantear un paquete anual de financiación con los bancos con los que habitualmente opera.Desde 8,20 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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El protocolo familiar: ámbito y contenido
Chiner, Alfonso; Tàpies, JosepNota técnica DGN-640Dirección estratégicaEl protocolo familiar es el acuerdo entre accionistas familiares titulares de bienes o derechos que desean gestionar de manera unitaria y preservarlos en el tiempo, regulando la organización corporativa y las relaciones profesionales y económicas entre la familia y la empresa. Esta nota presenta la definición, ámbito y contenido del protocolo familiar.Desde 8,20 €
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The Family Constitution: Scope and Content
Chiner, Alfonso; Tàpies, JosepNota técnica DGN-640-EDirección estratégicaThe family constitution is an agreement among family members who hold assets or rights in a family business and who wish to manage them jointly and preserve them over time. It regulates corporate organization and the professional and economic relationships between the family and the business. This note presents the definition, scope and content of the family constitution.Desde 8,20 €
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Babé y Cia (A): adaptación al entorno de una empresa centenaria - Nota del instructor
Fernández, María; Tàpies, Josep; Llopis, JaumeNota del Instructor SMT-81Gobierno corporativoLos casos A y B de la empresa Babé y Cía relatan la historia de una empresa familiar centenaria que se enfrenta en la actualidad a un desafío estratégico. El caso nos permite analizar la capacidad de adaptación de una empresa familiar a los fortísimos cambios ocurridos en la industria del petróleo durante el siglo XX (Caso A). Además, el caso ilustra cómo se gestionan las relaciones entre empresa y familia para evitar conflictos de interés entre ...Desde 0,00 €
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Family Business Ownership Training
Tàpies, Josep; Rus, SalvadorNota técnica SMN-668-ELiderazgo y Dirección de personasAs the shareholder base in a family business becomes more fragmented, there will be differences of all kinds among shareholders. Some will have university degrees, others will have only a high school education, and some may not meet even minimum training requirements. These particular circumstances should not be a source of disagreements or discrepancies among family members, because they all have one thing in common: they share partial ownership...Desde 8,20 €
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Conservas Díaz S.A.
Chiner, Alfonso; González, M.; Tàpies, JosepCaso DG-1520-EGobierno corporativo, Liderazgo y Dirección de personasAntonio Díaz, the director of the family-owned business Conservas Díaz S.A., had worked hard to make the firm one of the leading canning companies in the country. The excellent family management contrasted with the lax attitude toward family-company relations. When Conservas Díaz S.A. was taken over by the second generation of owners, it suffered a serious setback when one of the shareholders announced he would be selling his shares in the compa...Desde 8,20 €