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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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Multiasistencia: Human Resources
Molero E.; Gómez, SandalioCaso DP-111-ELiderazgo y Dirección de personasDesde 8,20 €
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Metalúrgica Catalana, S.A. (A)
Gómez, SandalioCaso DP-87Liderazgo y Dirección de personasNegociación de un convenio colectivo.Desde 8,20 €
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Metalúrgica Catalana, S.A. (B)
Gómez, SandalioCaso DP-88Liderazgo y Dirección de personasNegociación de un convenio colectivo.Desde 5,74 €
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Cómo conocer la realidad laboral de un país: variables de análisis
Martí, Carlos; Gómez, SandalioNota técnica DPN-51Liderazgo y Dirección de personasEl documento pretende ofrecer un esquema para analizar la realidad sociolaboral de un país, de modo que facilite al empresario que desee implantarse en dicho país un método sencillo para conocer las variables más relevantes que condicionan esa realidad.Desde 8,20 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €
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Bayer: Proyecto de Service Center (A y B) - Nota del Instructor
Gómez, SandalioNota del Instructor DPOT-11Liderazgo y Dirección de personasEl grupo Bayer definió en el año 2.000 una estrategia empresarial a nivel mundial y dentro de ella planteó una concepción organizativa basada en líneas de negocios multipaíses y de distintos centros de servicios. El caso presenta cómo el cuadro de directivos se planteó en 2.001 el diseño y la implantación del Service Center de Contabilidad y Finanzas (situado en Barcelona) para atender a las empresas de toda Europa, excepto Alemania. Las reaccion...Desde 0,00 €