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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Herramientas financieras esenciales: Herramienta 8 - VAN y TIR
Estrada, JavierNota técnica FN-562FinanzasEsta nota analiza las dos herramientas de evaluación de proyectos más utilizadas, el VAN y la TIR. Las dos herramientas necesitan un dato muy importante, el coste del capital, que es una de las magnitudes fundamentales para cualquier empresa, y que también trataremos brevemente. Tanto el VAN como la TIR tienen aplicaciones que van más allá de la evaluación de proyectos, y ningún conjunto de herramientas está completo sin ellas.Desde 8,20 €
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The Essential Financial Toolkit: Tool 8 - NPV and IRR
Estrada, JavierNota técnica FN-562-EFinanzasThis note discusses the two most widely-used tools for project evaluation, NPV and IRR. Both tools require a critical input, the cost of capital, one of the most essential magnitudes for any company, which is also briefly discussed. Both NPV and IRR have applications that go way beyond project evaluation and no toolbox would be complete without them.Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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The CAPM, the Cost of Capital, and Project Evaluation
Estrada, JavierNota técnica FN-567-EFinanzasThis note provides a very brief introduction to the CAPM, the cost of capital, and the two main tools used in project evaluation, NPV and IRR. It is intended only as a primer on some basic aspects of these topics, and to be followed by class discussions or cases.Desde 8,20 €
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Beta, Leverage, and the Cost of Capital
Estrada, JavierNota técnica FN-616-EFinanzasThis note briefly discusses the versatile and widely-used technique of levering and unlevering beta, which has many and varied applications in finance. The note addresses the intuition and relevant mathematical expressions of this technique, and illustrates its usefulness with a practical application focusing on Starbucks.Desde 8,20 €
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Herramientas financieras esenciales: Herramienta 1 - La rentabilidad
Estrada, JavierNota técnica FN-552FinanzasEsta nota analiza el concepto de rendimiento, aspecto fundamental para evaluar el comportamiento de cualquier inversión. Empezaremos definiendo el rendimiento aritmético de un periodo determinado y después extenderemos dicha definición al rendimiento en varios periodos. A continuación, definiremos el rendimiento logarítmico de un periodo determinado, para, de nuevo, extender su definición al rendimiento en varios periodos. Por último, concluiremo...Desde 8,20 €
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The Essential Financial Toolkit: Tool 1 - Returns
Estrada, JavierNota técnica FN-552-EFinanzasThis note discusses the concept of returns, essential for evaluating the performance of any investment. We will start by defining the arithmetic return in any given period, and then expand the definition to multiperiod returns. Then we will define the logarithmic return in any given period, and again expand the definition to multiperiod returns. Finally, we will conclude by discussing the distinction between these two types of returns.Desde 8,20 €