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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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JCB Construction Equipment: Made in India for the World - Teaching Note
Anupama PrasharNota del Instructor IVEY-8B16M039-EDirección estratégicaTeaching note for product 9B16M039.Desde 0,00 €
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajNota del Instructor IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Desde 0,00 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €
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JCB Construction Equipment: Made in India for the World
Anupama PrasharCaso IVEY-9B16M039-EDirección estratégicaIn November 2014, JCB — the world’s leading construction equipment manufacturer, with a presence in 150 countries — decided to add two more facilities to its existing manufacturing strength in India. Based in the United Kingdom, JCB had put US$300 million into building its production and service capabilities since its entry into the Indian construction equipment market in 1979. However, the intricate business environment in India and its difficul...Desde 8,20 €