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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanNota del Instructor HBS-316175-EMarketingTeaching note for case 314142.Desde 0,00 €
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Filene's Basement: Inside a Fired Customer's Relationship
Avery, Jill; Fournier, SusanCaso HBS-314076-EMarketingHow, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer?Desde 8,20 €