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PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-812033-EIniciativa emprendedoraPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Desde 8,20 €
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PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-815S05Iniciativa emprendedoraindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Desde 8,20 €
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Epilogue
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonCapítulo de Libro HBS-1019BC-ETecnologías de la informaciónIT has changed not only the way we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. The main problem according to the authors is the absence of systematic frameworks t...Desde 8,20 €
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCaso HBS-810027-EIniciativa emprendedoraNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Desde 8,20 €
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EFI, Inc. (B)
Godes, David B.; Barley, LaurenCaso HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Desde 5,74 €
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Edison Schools, Inc.
Eisenmann, Thomas R.; Barley, LaurenCaso HBS-813113-EIniciativa emprendedoraEdison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public offering and, eventually, through its decision to execute a management buy-out to exit the public market. Explores at the corporate level the tension between Edison's effort to gener...Desde 8,20 €
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCaso HBS-510120-EThis case supplements the "Flying J (A)" case.Desde 5,74 €
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Chapter Sixteen Teaching Note: Standardization
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonNota del Instructor HBS-8662-ETecnologías de la informaciónTeaching note for 1015BC.Desde 0,00 €
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Chapter Eleven Teaching Note: Damage
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonNota del Instructor HBS-8655-ETecnologías de la informaciónTeaching note for 1010BC.Desde 0,00 €
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Chapter Twelve Teaching Note: Communication
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonNota del Instructor HBS-8657-ETecnologías de la informaciónTeaching note for 1011BC.Desde 0,00 €