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Affinity Labs, Inc.
Lassiter, Joseph B.; Kind, LizCaso HBS-809019-EIniciativa emprendedoraIn November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold Military.com to. Within its first year of operations, Affinity Labs launched eight vertical portals including PoliceLink, NursingLink, TechCommunity, and IndiaOn. While the company was w...Desde 8,20 €
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PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-812033-EIniciativa emprendedoraPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Desde 8,20 €
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCaso HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Desde 8,20 €
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PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-815S05Iniciativa emprendedoraindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Desde 8,20 €
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EducationSuperHighway
Steven Kaplan, Robert; Bildner, James; Kind, LizCaso HBS-116027-EContabilidad y controlDesde 8,20 €
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NetApp
Narayandas, Das; Kind, LizCaso HBS-511058-EMarketingNetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from channel sales. To meet those goals, a number of issues that had developed around the channel sales program would need to be addressed.Desde 8,20 €
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCaso HBS-810027-EIniciativa emprendedoraNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Desde 8,20 €
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Arthur Rock
Hardymon, G. Felda; Nicholas, Tom; Kind, LizCaso HBS-813138-EIniciativa emprendedoraArthur Rock was known as one of the country's first venture capitalists and was instrumental in launching major Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his success was due to luck and being in the right place at the right time. Others argu...Desde 8,20 €
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AngelList in 2017
Nanda, Ramana; White, Robert F.; Kind, LizCaso HBS-818041-EIniciativa emprendedoraDesde 8,20 €