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Adobe Systems: Working Towards a "Suite" Release (A)
Thomas, David A.; Barley, LaurenCaso HBS-409014-ELiderazgo y Dirección de personasThe case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product-Device Central-in Creative Suite 3. Murray is copied on an email that warns the Device...Desde 8,20 €
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Adobe Systems: Working Towards a "Suite" Release (B)
Thomas, David A.; Barley, LaurenCaso HBS-409015-ELiderazgo y Dirección de personasThe case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product-Device Central-in Creative Suite 3. Murray is copied on an email that warns the Device...Desde 5,74 €
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Bay Partners (B)
Lerner, Josh; Barley, LaurenCaso HBS-213103-EFinanzasSupplement for case 213102Desde 5,74 €
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How Venture Capitalists Evaluate Potential Venture Opportunities
Roberts, Michael J.; Barley, LaurenCaso HBS-805019-EIniciativa emprendedoraFour venture capitalists from leading Silicon Valley firms are interviewed about the frameworks they use to evaluate potential venture opportunities. Questions include: How do you evaluate the venture's prospective business model? What due diligence do you conduct? What is the process through which funding decisions are made? What financial analyses do you perform? What role does risk play in your evaluation? and How do you think about a potentia...Desde 8,20 €
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A Note on the Legal and Tax Implications of Founders' Equity Splits
Wasserman, Noam; Barley, LaurenCaso HBS-809110-EIniciativa emprendedoraThis note summarizes key legal and tax issues that founders should consider as they contemplate an equity split and ownership structure. Specific issues covered include: why founders should not delay splitting the equity, and whether they should involve an attorney or accountant when they do; the importance of considering intellectual property (IP) issues when splitting the equity and the need to do so consistent with Section 351 of the Internal ...Desde 8,20 €
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Google Glass
Eisenmann, Thomas R.; Barley, Lauren; Kind, LizCaso HBS-814102-EIniciativa emprendedoraIn early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; and 3) negotiating a partnershi...Desde 8,20 €
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Omidyar Network: Pioneering Impact Investment
Chu, Michael; Barley, LaurenCaso HBS-313090-EOmidyar Network, having deployed over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to rural employment. The social impact of Anudip is high, but its financiaDesde 8,20 €
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Accounting for the iPhone at Apple Inc.
Brochet, Francois; Palepu, Krishna G.; Barley, LaurenCaso HBS-111003-EContabilidad y controlApple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market particDesde 8,20 €
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Aardvark
Eisenmann, Thomas R.; Wagonfeld, Alison Berkley; Barley, LaurenCaso HBS-811064-EIniciativa emprendedoraAardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive customer feedback.Desde 8,20 €
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Dropbox: 'It Just Works'
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCaso HBS-811065-EIniciativa emprendedoraDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Desde 8,20 €