Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
L'Occitane en Provence
Becker, Bo; Beyersdorfer, Daniela; Mayfield, E. Scott; Yamazaki, MayukaCaso HBS-212051-EFinanzasCosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implicatio...Desde 8,20 €
-
Cyberdyne: A Leap to the Future, Teaching Note
Chung, Doug J.; Yamazaki, MayukaNota del Instructor HBS-516114-EMarketingTeaching note for case 516072.Desde 0,00 €
-
Insomnia Cookies: Owning the Night through Research & 'Doughvelopment' - Teaching Note
Sheri LambertNota del Instructor IVEY-W30427-EDirección estratégica, MarketingTeaching note for product W30426.Desde 0,00 €
-
Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertNota del Instructor IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Desde 0,00 €
-
Ford Resource and Engagement Center: Recovery Through the Power of Networks
Sheri LambertCaso IVEY-W25549-EDirección estratégicaFord Resource and Education Centers (FRECs) were established as a partnership between the Ford Motor Company Fund and GlobalGiving. The FREC in Bangkok, Thailand, housed eight non-governmental organizations, social enterprises, and foundations. With the oDesde 8,20 €
-
Sanzo: Bridging Cultures through Asian-Inspired Flavoured Sparkling Water - Teaching Note
Sheri LambertNota del Instructor IVEY-W33532-EConocimiento y comunicación, MarketingTeaching note for product W33531.Desde 0,00 €
-
Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCaso IVEY-9B19A039-EDirección estratégica, Iniciativa emprendedora, MarketingBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dDesde 8,20 €
-
Sanzo: Bridging Cultures through Asian-Inspired Flavoured Sparkling Water
Sheri LambertCaso IVEY-W33531-EConocimiento y comunicación, MarketingAfter four successful years on the market, the founder and chief executive officer of Sanzo Brands Inc. (Sanzo) was looking for ways to continue the momentum and growth of his company. Sanzo was an Asian-inspired flavoured sparkling-water beverage company with an innovative approach to marketing and branding. Rather than promoting its sparkling water through traditional media channels, Sanzo relied on a digital-brand story approach and adopted so...Desde 8,20 €
-
-