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Yoshiko Shinohara and Tempstaff
Mayo, Anthony J.; Egawa, Masako; Yamazaki, MayukaCaso HBS-409049-ELiderazgo y Dirección de personasThe case presents a biographical portrait of Yoshiko Shinohara who founded Tempstaff in 1973, one of the largest temporary staffing agencies in Japan. In addition to chronicling Shinohara's entrepreneurial activities, the case provides contextual background about the role of women in business in Japan in the last few decades of the 20th century.Desde 8,20 €
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Yataro Iwasaki: Founding Mitsubishi (A)
Jones, Geoffrey G.; Egawa, Masako; Yamazaki, MayukaCaso HBS-808158-EIniciativa emprendedoraConsiders the entrepreneurial career of the founder of Mitsubishi, Yataro Iwasaki, who built a large shipping company against the opposition of powerful Western incumbents. Although sometimes supported by the Japanese government, and often times opposed, the case identifies Iwasaki's entrepreneurial talent and organization-building skills as key drivers of success. This case provides a vehicle for examining the entrepreneurial factors behind Japa...Desde 8,20 €
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Dongfeng Nissan's Venucia (A)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714014-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 8,20 €
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Delivering Customer Centricity (Spanish version)
Steenburgh, Thomas; Avery, JillCaso HBS-517S12MarketingThis case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the complex, consultative buying process. However, with the rise of social media, prospective customers are getting more of the information they require earlier in the purchase process online...Desde 8,20 €
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UnME Jeans: Branding in Web 2.0
Steenburgh, Thomas; Avery, JillCaso HBS-509035-EMarketingThis case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video sharing sites, and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand objectives, in order to assess and e...Desde 8,20 €