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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714016-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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JPMorgan Chase: Invested in Detroit (A), (B), and (C), Teaching Note
Bower, Joseph L.Nota del Instructor HBS-919407-ETeaching note for cases 918406, 918410, and 919801. Teaching Note includes a link to C-case supplemental videos for instructor use during class.Desde 0,00 €
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Desde 5,74 €
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Carlyle Japan (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508094-EMarketingThis is a supplement to the (A) and (B) cases. It documents the shift in Carlyle's networking strategy. The firm decreased its focus on building contacts in commercial banking an increased instead the focus on building more contacts with industry directly.Desde 5,74 €
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Vodafone in Japan (C)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCaso HBS-711470-EDirección estratégicaAn update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan.Desde 5,74 €
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Desde 5,74 €
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The Atchison Corporation (C) (Spanish version)
Bower, Joseph L.Caso HBS-319S23Dirección estratégicaSupplements the (A) case. A rewritten version of an earlier supplement.Desde 5,74 €
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Belmont Industries, Inc. (C) (Spanish Version)
Bower, Joseph L.Caso HBS-303S21Conocimiento y comunicaciónComplementa el caso (A). Una versión reescrita de un suplemento antes.Desde 5,74 €
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The Affordable Care Act (C): Legislative Strategy in the Senate
Bower, Joseph L.; Norris, MichaelCaso HBS-315034-EIn 2009, the Senate begins drafting its health care bills. Jurisdiction in the Senate is shared between two committees, but the more important is the Senate Finance Committee.Desde 5,74 €