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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714016-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Desde 5,74 €
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Carlyle Japan (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508094-EMarketingThis is a supplement to the (A) and (B) cases. It documents the shift in Carlyle's networking strategy. The firm decreased its focus on building contacts in commercial banking an increased instead the focus on building more contacts with industry directly.Desde 5,74 €
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Coastal Power Corpus Christi: Ramping Down (C)
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-0895-ELiderazgo y Dirección de personasCan a company diminish employees’ mistrust and distress when downsizing? Is there such a thing as an “effective” workforce reduction process? In this disguised, yet actual case, Peter Morris, manager of Coastal Power Corpus Christi Plant (Bayland) in Texas, tells his team leaders that they had to cut their workforce 10%. Throughout the (A) case a close approximation of how the dialogue went in that meeting offers several ideas for the reduction t...Desde 5,74 €
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Vodafone in Japan (C)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCaso HBS-711470-EDirección estratégicaAn update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan.Desde 5,74 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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That Little Voice Inside (C)
Isabella, Lynn A.; Yemen, Gerry; Burke, SusanCaso DARDEN-OB-1061-ELiderazgo y Dirección de personasCatherine Russell, senior vice president of Harbor Community Bank (HCB), had lunch with one of her branch managers, Rachel Dwyer, to confront her about violating bank opening and closing procedures. When Russell had asked about the situation earlier, Dwyer had boldly lied, as had the two HCB branch employees who worked under Dwyer. What would be the most appropriate resolution? This case is preceded by the A and B cases.Desde 5,74 €
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Desde 5,74 €
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyNota del Instructor DARDEN-OB-1308TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1308Desde 0,00 €
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Joe Willis: Feeling the Heat in Thailand (C)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCaso DARDEN-OB-0900-ELiderazgo y Dirección de personasSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Desde 5,74 €