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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCaso HBS-717445-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 8,20 €
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Yataro Iwasaki: Founding Mitsubishi (A)
Jones, Geoffrey G.; Egawa, Masako; Yamazaki, MayukaCaso HBS-808158-EIniciativa emprendedoraConsiders the entrepreneurial career of the founder of Mitsubishi, Yataro Iwasaki, who built a large shipping company against the opposition of powerful Western incumbents. Although sometimes supported by the Japanese government, and often times opposed, the case identifies Iwasaki's entrepreneurial talent and organization-building skills as key drivers of success. This case provides a vehicle for examining the entrepreneurial factors behind Japa...Desde 8,20 €
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Dongfeng Nissan's Venucia (A)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714014-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 8,20 €
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AKB48: Going Global (B)
Alcacer, Juan; Yamazaki, MayukaCaso HBS-717446-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 5,74 €
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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714016-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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Cyberdyne: A Leap to the Future, Teaching Note
Chung, Doug J.; Yamazaki, MayukaNota del Instructor HBS-516114-EMarketingTeaching note for case 516072.Desde 0,00 €
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Lawson: Becoming the Community Store of 9,000 Japanese Communities
Hill, Linda A.; Martinez-Jerez, F. Asis; Egawa, Masako; Stecker, Emily; Yamazaki, MayukaCaso HBS-409112-ELiderazgo y Dirección de personasDesde 8,20 €
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Dongfeng Nissan's Venucia (B)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714015-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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Deferred Tax Assets in Basel III: Lessons from Japan
Hawkins, David F.; Ramanna, Karthik; Sato, Nobuo; Yamazaki, MayukaCaso HBS-111076-EContabilidad y controlIn a controversial decision, the Bank for International Settlements includes deferred tax assets as part of a bank's core capital.Desde 8,20 €
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Cyberdyne: A Leap to the Future
Chung, Doug J.; Yamazaki, MayukaCaso HBS-516072-EMarketingCyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI), and intractable neuromuscular diseases. In a person with neuromuscular disorders, signals transmitted from the brain to steer muscle movement are we...Desde 8,20 €