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How P&G Tripled Its Innovation Success Rate
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106C-EIn the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market. The resulting innovations range from a 33-cent razor for customers in emerging economies to Tide Dry Cleaners-establishments with drive-through window...Desde 8,20 €
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How P&G Tripled Its Innovation Success Rate (Spanish version)
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106CDirección estratégicanew-business-creation groups, entrepreneurial "guides" to help them, an innovation manual, a disruptive-innovation "college," and more. They also offer six lessons for leaders seeking to set up new-growth factories of their own. Although the factory is still ramping up, its early successes suggest that collective creativity can be managed-and can generate sustainable sources of revenue growth no matter how big a company becomes.Desde 8,20 €
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A Chronology of Integrated Reporting
Eccles, Robert G.; Krzus, Michael P.Caso HBS-411049-EContabilidad y controlThis technical note traces the development of integrated reporting through published materials, research, and the formation of various committees. Readers will gain an understanding of how the topics of nonfinancial information, sustainable development, corporate disclosure, and integrated reporting, among others, overlap.Desde 8,20 €
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Novo Nordisk: A Commitment to Sustainability
Eccles, Robert G.; Krzus, Michael P.Caso HBS-412053-EContabilidad y controlThe case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "Triple Bottom Line approach to managing the company." The case describes the company's "Blueprint for Change Programme" designed to facilitate stakeholder engagement and communicate how the company delivered value to business and ...Desde 8,20 €
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Integrated Reporting at Aegon
Eccles, Robert G.; Serafeim, George; Ribot, Sydney; Krzus, Michael P.Caso HBS-315011-EIn 2011, Aegon adopted integrated reporting - a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial data. By 2013, Aegon had reduced the page count of its annual corporate reporting documents, helped stakeholders gain a more thoroughgoing understanding of its strategy, and begun...Desde 8,20 €