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Preparing for the Perfect Product Launch
Hackett, James P.Artículo HBS-R0704B-EShortly after Jim Hackett became CEO of Steelcase in 1994, the office furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. How could a company fail as well as succeed? Hackett traced the root of the matter to something many organizations would see as a virtue: the comp...Desde 8,20 €
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Cómo prepararse para el lanzamiento perfecto de un producto
Hackett, James P.Artículo HBS-R0704BConocimiento y comunicaciónPoco después de que Jim Hackett se convirtió en CEO de Steelcase en 1994, el fabricante de muebles de oficina presentó dos productos. La silla de salto fue un gran éxito. Pero el sistema cubículo de la oficina RAN Caminos en problemas desde el principio, plagada de disputas de I + D, las incomprensiones de distribución y retirada de productos. ¿Cómo podría fallar una empresa, así como tener éxito? Hackett trazó la raíz del asunto a algo que mucha...Desde 8,20 €
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A Chronology of Integrated Reporting
Eccles, Robert G.; Krzus, Michael P.Caso HBS-411049-EContabilidad y controlThis technical note traces the development of integrated reporting through published materials, research, and the formation of various committees. Readers will gain an understanding of how the topics of nonfinancial information, sustainable development, corporate disclosure, and integrated reporting, among others, overlap.Desde 8,20 €
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Novo Nordisk: A Commitment to Sustainability
Eccles, Robert G.; Krzus, Michael P.Caso HBS-412053-EContabilidad y controlThe case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "Triple Bottom Line approach to managing the company." The case describes the company's "Blueprint for Change Programme" designed to facilitate stakeholder engagement and communicate how the company delivered value to business and ...Desde 8,20 €
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Rethinking Efficiency
Martin, Roger L.; Greenspon, Jacob; Karn, Darren; Hackett, James P.Artículo HBS-R1901B-ELiderazgo y Dirección de personasBusiness thinkers have long viewed the elimination of waste as management's holy grail. But what if the negative effects from the pursuit of efficiency eclipse the rewards? In "The High Price of Efficiency," Roger Martin argues that ever-more-efficient businesses earn an increasing share of available profits and can begin to game the market--and in time, industries become consolidated around a single dominant business model. This outcome carries ...Desde 8,20 €
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Integrated Reporting at Aegon
Eccles, Robert G.; Serafeim, George; Ribot, Sydney; Krzus, Michael P.Caso HBS-315011-EIn 2011, Aegon adopted integrated reporting - a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial data. By 2013, Aegon had reduced the page count of its annual corporate reporting documents, helped stakeholders gain a more thoroughgoing understanding of its strategy, and begun...Desde 8,20 €