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A Chronology of Integrated Reporting
Eccles, Robert G.; Krzus, Michael P.Caso HBS-411049-EContabilidad y controlThis technical note traces the development of integrated reporting through published materials, research, and the formation of various committees. Readers will gain an understanding of how the topics of nonfinancial information, sustainable development, corporate disclosure, and integrated reporting, among others, overlap.Desde 8,20 €
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Novo Nordisk: A Commitment to Sustainability
Eccles, Robert G.; Krzus, Michael P.Caso HBS-412053-EContabilidad y controlThe case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "Triple Bottom Line approach to managing the company." The case describes the company's "Blueprint for Change Programme" designed to facilitate stakeholder engagement and communicate how the company delivered value to business and ...Desde 8,20 €
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Integrated Reporting at Aegon
Eccles, Robert G.; Serafeim, George; Ribot, Sydney; Krzus, Michael P.Caso HBS-315011-EIn 2011, Aegon adopted integrated reporting - a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial data. By 2013, Aegon had reduced the page count of its annual corporate reporting documents, helped stakeholders gain a more thoroughgoing understanding of its strategy, and begun...Desde 8,20 €
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Villanueva, Julian; Osuna, IgnacioNota técnica MN-387Innovación y cambio, MarketingConsidérense las siguientes decisiones de negocio: " El banco Santander Serfín se plantea lanzar en México una tarjeta de crédito con la que duplique su cuota de mercado. Con respecto a las características de la tarjeta, duda entre una con unos intereses un 40% más bajos que los de la competencia y otra que no cobre comisiones al cliente. " Dodot, marca de pañales del grupo P&G en España, presionada por una competencia más barata (principalmente...Desde 8,20 €
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Villanueva, Julian; Osuna, IgnacioNota técnica MN-387-EInnovación y cambio, MarketingConsider the following business decisions: " Santander Bank is considering launching a credit card in Mexico that would double its market share. Regarding the card's characteristics, it is trying to decide between a card with an interest rate 40% lower than the competition's rates and a card with no commission charges. " Pressured by cheaper competitors (primarily white-label brands), Dodot, a diaper brand in the P&G group in Spain, is consider...Desde 8,20 €