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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCaso HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Desde 8,20 €
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UFO Moviez - Gentle Disruption
Luo, Hong; Oberholzer-Gee, Felix; Chaturvedi, SaloniCaso HBS-716447-EDirección estratégicaUFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO's satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution digital prints that must be transported physically. By 2015, 54% of all cinemas in India were using UFO's digital cinema system. UFO has achieved this without upsetting the industry's va...Desde 8,20 €
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Suzuki: An Alliance Breaks Down (B2)
Gulati, Ranjay; Chaturvedi, SaloniCaso HBS-420039-ELiderazgo y Dirección de personasDesde 8,20 €
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Volkswagen: An Alliance Breaks Down (B1)
Gulati, Ranjay; Chaturvedi, SaloniCaso HBS-420038-ELiderazgo y Dirección de personasDesde 8,20 €
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Fair & Lovely vs. Dark is Beautiful, Teaching Note
Deshpande, Rohit; Chaturvedi, SaloniNota del Instructor HBS-517104-EMarketingTeaching note for case 516079.Desde 0,00 €
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Volkswagen and Suzuki (A): A Match Made in Heaven
Gulati, Ranjay; Chaturvedi, SaloniCaso HBS-420037-ELiderazgo y Dirección de personasDesde 8,20 €
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BMVSS: Changing Lives, One Jaipur Limb at a Time, Teaching Note
Datar, Srikant M.; Bowler, Caitlin N.; Chaturvedi, SaloniNota del Instructor HBS-118111-EContabilidad y controlTeaching note for cases 114007 and 115009.Desde 0,00 €
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Transport Corporation of India (C): Dealing with Shortcomings in Service Quality
Narayanan, V.G.; Chaturvedi, SaloniCaso HBS-113132-EContabilidad y controlDesde 5,74 €
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Transport Corporation of India (A): The Cross-selling Conundrum, Teaching Plan
Narayanan, V.G.; Chaturvedi, SaloniNota del Instructor HBS-115061-EFinanzasTeaching plan for 113003.Desde 0,00 €
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The Ready-Made Garment Industry: A Bangladeshi Perspective (D)
Hsieh, Nien-he; Chaturvedi, SaloniCaso HBS-318028-EThis supplements the (A) case by summarizing key developments in the Bangladesh ready-made garment industry after the fire at Tazreen Fashions factory, including formation of the Bangladesh Fire and Building Safety Accord ("Accord") and the Alliance for Bangladesh Worker Safety ("Alliance") in response to the Rana Plaza factory collapse; legal and policy changes in Bangladesh; and independent assessments of safety standards and subcontracting in ...Desde 5,74 €