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AeroTech Service Group, Inc. (Spanish Version)
Upton, David M.; McAfee, AndrewCaso HBS-615S17Servicios y operacionesService Group AeroTech utiliza protocolos de Internet y otras tecnologías de computación avanzada para interconectar el IS redes de McDonnell-Douglas aeroespacial con muchos de sus clientes, proveedores y otros socios. El caso analiza las opciones de productos y explora de Aerotech para el crecimiento de la empresa.Desde 8,20 €
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Vandelay Industries, Inc. (Spanish version)
Upton, David M.; McAfee, AndrewCaso HBS-606S27Servicios y operacionesconsultor de un ICS considera cuestiones en el inicio de una implementación a gran escala de software de SAP para un gran cliente. El software de planificación de recursos empresariales (ERP) integrará los procesos empresariales fragmentados, y así debe ser apoyado por toda la organización del cliente.Desde 8,20 €
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Dow: Breakthroughs to World Challenges
Porter, Michael E.; Kramer, Mark R.; Lobb, AnnelenaCaso HBS-715403-EDirección estratégicaDow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water supply, decent affordable housing, personal health, and food supply. By late summer 2014, two products had been designated as BWCs and two others were set to be announced in the fa...Desde 8,20 €
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The National Geographic Society (A) (Abridged)
Garvin, David A.; Lobb, AnnelenaCaso HBS-312120-EIn January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position res...Desde 8,20 €
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Moore Medical Corp. (Spanish version)
McAfee, Andrew; Bounds, GregoryCaso HBS-606S13Servicios y operacionesMoore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made s...Desde 8,20 €
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Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of New Collaborative Internet Tools
McAfee, AndrewCapítulo de Libro HBS-5575BC-EWeb 2.0-the new set of technologies that has appeared over the past few years on the Internet-is not mere "hype," nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are ...Desde 8,20 €
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Mastering the Three Worlds of Information Technology (Spanish version)
McAfee, AndrewArtículo HBS-R0611JTecnologías de la informaciónThey must help choose technologies, using an inside-out approach that keeps the true needs of the business in mind; smooth the adoption of those technologies, taking into account that they may encounter strong resistance; and encourage their exploitation by leveraging already standardized data and work flows. What's most important, though, is that they look beyond the individual IT projects they select to the broader picture of how IT is likely ...Desde 8,20 €
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Predilytics
Higgins, Robert F.; Lobb, AnnelenaCaso HBS-813023-EIniciativa emprendedoraThe management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from massive amounts of patient data. The company still had enough funding from a seed round to operate on a low-key basis for a few more months, but the team hoped to move forward aggr...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Wikipedia (B)
McAfee, AndrewCaso HBS-608066-EDirección estratégicaSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €