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Aurolab: Bringing First-World Technology to the Third-World Blind
Rangan, V. KasturiCaso HBS-507061-EDirección estratégicaAurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements of Aravind. With its impending move to a new, world-class facility, fundamental questions of strategic direction and mission fulfillment gained renewed attention among the organiza...Desde 8,20 €
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Atlas Copco (A): obtener y crear los canales de Distribución
Rangan, V. KasturiCaso HBS-506S08MarketingAtlas Copco, una empresa sueca, mantiene la mayor cuota de mercado para los compresores de aire en todo el mundo. Sin embargo, sus intentos de entrar en los mercados de Estados Unidos no han tenido éxito. El caso describe una serie de maniobras de distribución estratégicas implementadas por la empresa que le permiten mejorar la cuota de mercado de aproximadamente 1% a 10% en diez años. El objetivo es obtener una comprensión de lo que está involuc...Desde 8,20 €
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Desde 8,20 €
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Health Leads: Reaching for Impact (A)
Rangan, V. Kasturi; Appleby, SarahCaso HBS-517022-EExplores strategies to achieve system-level impact for a nonprofit focused on addressing patients' basic social needs through healthcare institutions. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic resources like heating assistance, job training, and childcare programs, by 2013 the nonprofit had grown to 6 cities and 1,000 volunteers serving over 11,000 patients annually. At t...Desde 8,20 €
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New Product Marketing Strategy (Spanish version)
Rangan, V. Kasturi; Lasley, SusanCaso HBS-502S09MarketingJoan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in large-capacity tanks--was well on target and held a steady 30% market share. In May 1984, about five months after the new product was launched, Joan Macey was reviewing her entire marketing s...Desde 8,20 €
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New Century Financial Corporation (Abridged)
Palepu, Krishna G.; Srinivasan, Suraj; Cornell, IanCaso HBS-113002-EContabilidad y controlAfter years of rapid growth and stock price appreciation, New Century Financial Corporation, one of the largest subprime loan originators in the U.S., reported accounting problems in early 2007. The resulting liquidity crisis forced the company to file for Chapter 11 bankruptcy protection. According to the Bankruptcy Examiner assigned to investigate New Century, the company's troubles "were an early contributor to the subprime meltdown" which fue...Desde 8,20 €
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Liberia, Teaching Note
Werker, Eric; Cornell, IanNota del Instructor HBS-713001-EEconomíaTeaching Note for 712011. From 1989 to 2003 civil war raged in Liberia, causing GDP per capita to drop an unprecedented 90% from peak to trough. The roots of Liberia's conflict and economic decline are complex and intertwined, resting on over a century of discriminatory elite rule and twisted by ethnic politics during a military dictatorship. By late 2011, eight years of post-conflict government have restored basic order, re-opened the country to...Desde 0,00 €