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OTISLINE (A) (Spanish version)
McFarlan, F. Warren; Stoddard, Donna B.Caso HBS-102S22Tecnologías de la informaciónDescribes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to student...Desde 8,20 €
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Aurolab: Bringing First-World Technology to the Third-World Blind
Rangan, V. KasturiCaso HBS-507061-EDirección estratégicaAurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements of Aravind. With its impending move to a new, world-class facility, fundamental questions of strategic direction and mission fulfillment gained renewed attention among the organiza...Desde 8,20 €
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Managing Information: The IT Architecture
Stoddard, Donna B.; Seger, Katherine N.Caso HBS-193059-ETecnologías de la informaciónInformation is a critical resource in the information economy and Information Technology (IT) enables information to be managed as a strategic resource. However, IT is extremely complex and fast-changing. As a result, the general manager cannot leave IT decisions strictly to IT technologists and cannot hope to be technically competent to make the "right" IT decisions for the firm. This dilemma is resolved by the construction of an "IT architectur...Desde 8,20 €
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Atlas Copco (A): obtener y crear los canales de Distribución
Rangan, V. KasturiCaso HBS-506S08MarketingAtlas Copco, una empresa sueca, mantiene la mayor cuota de mercado para los compresores de aire en todo el mundo. Sin embargo, sus intentos de entrar en los mercados de Estados Unidos no han tenido éxito. El caso describe una serie de maniobras de distribución estratégicas implementadas por la empresa que le permiten mejorar la cuota de mercado de aproximadamente 1% a 10% en diez años. El objetivo es obtener una comprensión de lo que está involuc...Desde 8,20 €
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Desde 8,20 €
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Health Leads: Reaching for Impact (A)
Rangan, V. Kasturi; Appleby, SarahCaso HBS-517022-EExplores strategies to achieve system-level impact for a nonprofit focused on addressing patients' basic social needs through healthcare institutions. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic resources like heating assistance, job training, and childcare programs, by 2013 the nonprofit had grown to 6 cities and 1,000 volunteers serving over 11,000 patients annually. At t...Desde 8,20 €
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New Product Marketing Strategy (Spanish version)
Rangan, V. Kasturi; Lasley, SusanCaso HBS-502S09MarketingJoan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in large-capacity tanks--was well on target and held a steady 30% market share. In May 1984, about five months after the new product was launched, Joan Macey was reviewing her entire marketing s...Desde 8,20 €