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BASF: Co-Creating Innovation (B)
Rangan, V. Kasturi; Billaud, Emilie; Dessain, VincentCaso HBS-517074-EMarketingSupplement to case 517073.Desde 5,74 €
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Shaklee Corporation: Corporate Social Responsibility, Teaching Note
Marquis, Christopher; Rangan, V. KasturiNota del Instructor HBS-509061-EMarketingTeaching Note for [509031].Desde 0,00 €
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PSI: Social Marketing Clean Water, Teaching Note
Rangan, V. Kasturi; Ashraf, Nava; Bell, MarieNota del Instructor HBS-507086-ETeaching Note to (507-052). An abstract is not available for this product.Desde 0,00 €
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Measuring True Value at Ambuja Cement
Rangan, V. Kasturi; Srinivasan, Suraj; Arora, NamrataCaso HBS-518063-EMarketingDesde 8,20 €
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Peabody Essex Museum: What Next
Rangan, V. Kasturi; Rayport, JeffreyCaso HBS-520009-EMarketingDan Monroe, successful CEO of PEM, engineered a major transformation. Successor will either stay or change the course. The case describes the 25-year transformation of Peabody Essex Museum, which was created in 1993 by the merger of two sub-scale predecDesde 8,20 €
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Marketing New York City, Teaching Note
Rangan, V. Kasturi; Elberse, Anita; Bell, MarieNota del Instructor HBS-508035-EMarketingTeaching Note to (506-022). An abstract is not available for this product.Desde 0,00 €
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Jai Vakeel Foundation: Addressing Disability
Rangan, V. Kasturi; Dey, KairaviCaso HBS-520010-EMarketingJai Vakeel, a nonprofit organization in India, serves individuals with Intellectual Disability (IQ below 70). The organization was founded by the parents of a child with Down Syndrome, and they (and their next generation) steadily built the organization over 60 years to the become the largest such organization in India. Yet the organization served only some 1000 children annually when there were millions more needing the healthcare, education and...Desde 8,20 €
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Equitas Microfinance (C): Advent of Regulation
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCaso HBS-113006-ESupplement for case 510104Desde 5,74 €
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Beating the Commodity Magnet
Rangan, V. Kasturi; Bowman, GeorgeCaso HBS-594122-EMarketingAll markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when to differentiate their products through innovation, service, and customer partnerships; and how and when to offer a "no-frills" product, and seek cost leadership. Four such strategi...Desde 8,20 €
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The Millennium Challenge Corporation and Ghana
Ebrahim, Alnoor; Rangan, V. KasturiCaso HBS-310025-EA U.S. government agency, the Millennium Challenge Corporation (MCC), provides aid to developing countries, focusing on poverty reduction through economic growth. It measures results through an economic rate of return based on increases in farmer incomes anticipated over twenty years. As MCC and Ghana finalize a $547 million grant for agriculture and transportation infrastructure, they come up against an accountability and measurement problem: ho...Desde 8,20 €