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Miracle Life, Inc. (Spanish version)
Cohen, Lauren H.; Malloy, Christopher J.Caso HBS-218S08FinanzasMilagro La vida es una empresa con una configuración única y la estructura organizativa. En concreto, se trata de una empresa de marketing de red (también conocido como marketing multinivel (MLM) empresa), que utiliza una gran base de distribuidores, y depende de esta base de distribuidores individuales para vender sus productos, dando incentivos explícitos para estos distribuidores individuales a la vez vender sus productos e inscribirse otros d...Desde 8,20 €
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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuNota del Instructor IVEY-8B20M081-EDirección estratégicaTeaching note for product 9B20M081.Desde 0,00 €
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The Power of Alumni Networks
Cohen, Lauren H.; Malloy, Christopher J.Artículo HBS-F1010D-ELiderazgo y Dirección de personasAfter analyzing more than 15 years' worth of investment data, the authors have found one way that information gets around and improves investing performance: through alumni networks.Desde 8,20 €
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Wall Street Doesn't Understand Innovation
Malloy, Christopher J.Artículo HBS-F1212D-EThough innovation is critical to a company's growth, investors don't seem to factor companies' strength or weakness at R&D into decisions to buy stock.Desde 8,20 €
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Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCaso IVEY-9B09C018-ELiderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Desde 8,20 €
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The Pearl Industry: Is There a Market Opportunity - Teaching Note
Liu Su; Alex Beamish; Paul Beamish; Mila BojicNota del Instructor IVEY-8B18M165-EDirección estratégicaTeaching note for product 9B18M165.Desde 0,00 €
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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCaso IVEY-9B20M081-EDirección estratégicaHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Desde 8,20 €
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure - Teaching Note
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishNota del Instructor IVEY-8B19M051-EDirección estratégicaTeaching note for product 9B19M051.Desde 0,00 €
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity - Teaching Note
Vishal Mehrotra; Alex BeamishNota del Instructor IVEY-8B20A083-EMarketingTeaching note for product 9B20A038.Desde 0,00 €
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCaso IVEY-9B18M165-EDirección estratégica, Iniciativa emprendedoraIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Desde 8,20 €