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The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China
Sebenius, James K.; Shih-ta Chen, Michael; Samant, MedhaCaso HBS-909028-ETo deliver 5-6 major new Chinese joint ventures annually, Hong Kong China Gas executives began extracting cross-border negotiating lessons from their 80 existing Chinese JVs. Chairman Alfred Chan and CEO Peter Wong knew that HKGC's growth strategy required significant mainland expansion through negotiating joint-ventures to run gas and water distribution systems in diverse urban and rural locations throughout mainland China--often in the face of ...Desde 8,20 €
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Grupo DIA: How to create a digital presence from the ground up?
Vidal Romero, A. Villafuerte Martín, A.Caso IIST-MI-168-E-EMarketingIn May 2012, the team responsible for the development of DIA’s digital environment (the Digital Team) was weighing how DIA should roll out its digital presence while other chains were already operating intensely on this medium, both in Spain and abroad. The senior management’s premises were clear: they should not cannibalize brick & mortar store sales; there should be no negative impact on the DIA brand image, and the budget available was very li...Desde 8,20 €
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Corporate Avenue
Segel, Arthur I; Shih-ta Chen, Michael; Lau, DawnCaso HBS-812056-EIt is the August, 2011 and Shanghai and China are in a real estate bubble. But the office leasing market seems to be still healthy. Camille Ping has a 2000 square meter tenant prospect, Advanced Furniture Systems, to move into Corporate Avenue, a new 67,000 square meter first class office building which is part of the Shui On Land Taipingqiao development in Puxi. The landlord and the tenant have agreed upon a letter of intent and Camille, also kn...Desde 8,20 €
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Grupo DIA: ¿Cómo desarrollar una presencia digital desde cero?
Vidal Romero, A. Villafuerte Martín, A.Caso IIST-MI-168Dirección estratégicaEn mayo de 2012 el equipo responsable del desarrollo del entorno digital en DIA (Digital Team) reflexionaba sobre cómo llevar a cabo los tres objetivos que habían determinado serían claves para la presencia de la cadena de distribución en el entorno digital: a) Conocer mejor a los clientes (actuales y potenciales) b) Atraer clientes a las tiendas c) Comenzar a vender online para probar en este medio, sin afectar al negocio tradicional, sin caniba...Desde 8,20 €