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Fiat Auto 2003: A new opportunity (Chinese Version)
Díaz, Juan José; Fité, Rosa María; Nueno, PedroCaso E-61-ZHIniciativa emprendedoraFiat Auto had been operating at a loss for several years and in 2002 its losses had increased 150%. The crisis began in the years 1990-1999, when the company had focused its efforts on developing traditional products that sold best in Italy and emerging markets. Meanwhile, it had passed up the opportunity to take the lead in new segments such as multi-purpose vehicles (MPVs), sports utility vehicles (SUVs) and "city cars". In 1998 the company ann...Desde 8,20 €