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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Accounting Fraud at Tesco Stores (C)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCaso HBS-120034-EContabilidad y controlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Desde 5,74 €
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Accounting Outages at Plug Power? (C)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124019-EContabilidad y controlSet in June 2023, the C case explores Plug Power's recovery from its financial restatements, how it benefited from government subsidies, and new strategic alliances.Desde 5,74 €
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Accounting Outages at Plug Power? (B)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124018-EContabilidad y controlThe case is set in spring 2021, immediately after Plug Power made financial restatements dating back to 2018. The case describes the restatements, which revealed that Plug was reclassifying expense items to boost gross profits.Desde 5,74 €
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"GEnron?" Markopolos versus General Electric (A)
Heese, Jonas; Lane, DavidCaso HBS-121005-EContabilidad y controlIn August 2019, Harry Markopolos-the forensic accountant known for uncovering Bernie Madoff's Ponzi scheme-alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term "GEnron" for perceived similarities with the 200Desde 8,20 €
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Building Uzbekistan's Capital Market
Heese, Jonas; Kobilov, BotirCaso HBS-120094-EContabilidad y controlIn December 2019, Atabek Nazirov, head of Uzbekistan's capital market regulatory agency, prepared the release of Uzbekistan's capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps ahead. Did he take the right actions to strengthen Uzbekistan's capital market? What additional features would the capital market need to build trust with both the citizens of Uzbekistan...Desde 8,20 €
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Dan McCrum - Unmasking Wirecard, Teaching Note
Heese, Jonas; Wang, Charles C.Y.Nota del Instructor HBS-124050-EContabilidad y controlTeaching note for case 123098.Desde 0,00 €
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Accounting Turbulence at Boeing, Teaching Note
Heese, Jonas; Srinivasan, SurajNota del Instructor HBS-118027-EContabilidad y controlTeaching note for case 118020.Desde 0,00 €
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Accounting Fraud at Tesco Stores (B)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCaso HBS-120033-EContabilidad y controlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Desde 5,74 €