Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
-
Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCaso IVEY-9B20A068-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalDesde 8,20 €
-
Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCaso IVEY-9B20A035-EDirección estratégica, Iniciativa emprendedora, MarketingIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Desde 8,20 €
-
Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Desde 0,00 €
-
Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A035-EMarketingTeaching note for product 9B20A035.Desde 0,00 €
-
Jabong.com: Balancing the Demands of Customers and Suppliers
Jaydeep Mukherjee; Punit BhardwajCaso IVEY-9B16A028-EDirección estratégica, MarketingJade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe ...Desde 8,20 €
-
WESCO Distribution, Inc. (Spanish Version)
Narayandas, DasCaso HBS-503S50MarketingEn 1996, WESCO, un distribuidor nacional de equipos y suministros eléctricos, trazó un crecimiento del 6 al 8 por ciento en las ventas, y de 12 a 16 por ciento de la rentabilidad en los próximos cinco años. La pieza central de esta estrategia de crecimiento es el programa de Contabilidad Nacional (AN) que WESCO ha desarrollado para servir a sus principales clientes industriales en respuesta a los recientes cambios que hicieron a sus procesos de n...Desde 8,20 €
-
Vita: Cosmetics in the Nordics
Narayandas, Das; Palepu, Krishna G.; Herman, KerryCaso HBS-516013-EVita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's traditional retail strategy, and how best to grow the company in Sweden. While both of these are potentially important future growth drivers, they also entail large investments in new capabi...Desde 8,20 €
-
Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
-
Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €